PROFILE
SHORT BIOGRAPHY
Barota Chakraborty is a Business Graduate and completed both her Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) in Markeing from the University of Dhaka, Bangladesh. She joined Jahangirnagar University as a Lecturer in Marketing in 2010 and has been serving the department till date. She also completed her Master of Science (M.Sc) degree in Heritage, Tourism and Development from the globally reputed University of Glasgow, United Kingdom in 2018.
At present she is pursuing his PhD in another globally renowned uiversity, The University of Strathclyde in Marketing.
RESEARCH INTEREST
Tourism & Heritage Marketing, Marketing Communications, Marketing for Non-Profit Organizations, Social Marketing
JOURNAL PAPER
Influence of Reference Groups on Purchase Decisions of Carbonated Soft Drinks: A Study on Akij Food & Beverage Ltd., 2016,Published in the Jahangirnagar University Journal of Marketing, Vol. 4, No.4, June 2014, ISSN 2308-6238.
Modelling the Students Intention to Adopt Virtual Platform in Higher Education - a Study on the Students of Faculty of Business Studies, University of Dhaka, 2016,Published in the Jahangirnagar University Journal of Marketing, Vol. 4, No.4, June 2014, ISSN 2308-6238.
Marketing Strategies of a Private Brand in Bangladesh A Study on Gonoshasthaya Pharmaceuticals Limited, 2015,Published in the Jahangirnagar Journal of Business Studies, Vol. 4, No.1, June 2014 (Published in 2015), ISSN 2227-3484.
An Exploration of the Effect of Social Media in Developing Integrated Marketing Communications by Some Selected Firms in Bangladesh - A Study on Facebook, 2015,Published in the Jahangirnagar University Journal of Marketing, Vol. 3, No.3, June 2014, ISSN 2308-6238.
Cause-Related Marketing Practices by Financial Institutions in Bangladesh: A Study on Some Selected Private Commercial Banks, 2014,Published in the Jahangirnagar University Journal of Marketing, Vol. 2, No.2, June 2014, ISSN 2308-6238.
Packaging as a Gateway to the Consumers Mind: A Study on Igloo Ice-Cream in Bangladesh, 2014,Published in The Jahangirnagar Journal of Finance & Banking, Vol. 2, No. 2, June 2014.
Managing Powers and Conflicts in the Mango Marketing Channels in Bangladesh, 2013,Published in the Jahangirnagar University Journal of Marketing, Vol. 1, No.1, June 2013, pp. 23-33, ISSN 2308-6238
Marketing Strategies for a Non-Profit Organization in a Developing Country: A Study on Bishwo Shahitto Kendro in Bangladesh, 2012,p Published in the Journal of Business studies, Jahangirnagar University, Vol-2, No-1, ISBN No-2227-3484
Measuring the Customer Satisfaction of the Marketing Research Firms in Bangladesh, 2011,Published in the Journal of Business studies, Jahangirnagar University, Vol-1, No-1, ISBN No-2227-3484
CONFERENCE PAPER
MARKETING STRATEGIES OF AN IDEA: A STUDY ON TOBACCO CONTROL PROGRAM BY DHAKA AHSANIA MISSION (DAM) IN BANGLADESH,Academic Info
Period: 2017-18
M.Sc in Tourism, Heritage & Development
Period: 2010
MBA, Marketing
Period: 2009
BBA, Marketing
Experience
Position: Associate Professor
Period: From December, 2018
Position: Assistant Professor
Period: 2014-2018
Position: Lecturer
Period: 2010-2014
Contact
Barota Chakraborty
Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Email: barota@juniv.edu
, barota10mkt@gmail.com
